![]() ![]() Over the years, Pepsi has faced stiff competition from Coca-Cola and has also seen its market share take a hit. Ξ In the case of Pepsico, Pepsi falls in the Star quadrant of the BCG Matrix of Pepsi. The products or business units that have a high market share in high growth industry are the stars of the organization. ![]() The product requires very less investment to maintain its market share and fight off any competition. In the tortilla and tostada chips segment, Frito lays command a market share of 72.4% with strong brands such as Doritos and Tostitos contributing to this market share gain. The next biggest manufacturers in this sector are Kellogg’s and Mondelez with much smaller 7% and 5.6% share respectively. Ξ Frito Lays dominates the savory snacks market in the U.S with a 36.6% market share. ![]()
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